One in five consumers report opening an account over the last twelve months. To win these new accounts, financial institutions should prioritize people’s most-wanted features.
In choosing their top three attributes, consumers want their bank to have:
36% Mobile banking capabilities
34% Online banking options
28% Branches close to them
23% Accessible customer service
21% ATMs (self-service options) nearby
15% Fraud prevention features
Source: Insider Intelligence, “U.S. Account Opening Feature Demand Report,” July, 2023