60% of mid-sized FIs whose top priority is increasing new-to-bank account openings
Data

FIs Drive Needed Customer Acquisition Through Data-Driven Marketing

The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial …

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69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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Data

Relationship banking in a Post-COVID world

The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to …

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Data

Small business confidence hits historic high in September

The Story: The National Federation of Independent Businesses recently released its September Optimism Index which climbed 3.8 points to reach …

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Data

Small businesses are already switching banks

The Story: Each year, companies change their financial services providers at a typical rate of around 10%. After a crisis, …

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Data

More than half of consumers aren’t all-in on digital banking

The Story: While the COVID crisis has accelerated digital adoption of online and mobile banking tools for consumers of all …

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Data

Consumers are concerned about the economy

The Story: As the COVID crisis continues, people are facing increased stress about both personal finances and the longer-term effects …

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Data

Consumer brand preference has switched during the pandemic

The Story: As with so many market dynamics, the COVID crisis has been a powerful catalyst for change impacting consumer …

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Data

Branch networks and digital transformation are equally vital

The Story: As Novantas reports, while the effort and costs around new customer acquisition remain high—despite a growing consumer demand …

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