Data You Can Use

60% of mid-sized FIs whose top priority is increasing new-to-bank account openings
Data

FIs Drive Needed Customer Acquisition Through Data-Driven Marketing

The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial …

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How has COVID changed customer priorities?
Research

How has COVID changed customer priorities?

Trust leads more than ever, with people seeking out brands with strong values

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69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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Research

How have people been banking through COVID?

Consumers of all generations are adapting to new channels, but still want access to the branch

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Data

Relationship banking in a Post-COVID world

The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to …

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Research

How is banking developing a more customer-centric approach?

COVID’s impacts have financial institutions rethinking customer experience and how to best connect with consumers.

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Data

Small business confidence hits historic high in September

The Story: The National Federation of Independent Businesses recently released its September Optimism Index which climbed 3.8 points to reach …

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Research

How is COVID affecting branch networks?

Financial institutions are rethinking and optimizing their networks to meet changing consumer demand.

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Data

Small businesses are already switching banks

The Story: Each year, companies change their financial services providers at a typical rate of around 10%. After a crisis, …

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