Data You Can Use

Data

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …

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Data

Delivering Good CX is Top Goal for Marketers

The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial …

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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

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Data

Video Content from Banks Is Gaining Ground

The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time …

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Data

Diverse Leadership Drives Bank Performance

The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing …

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Research

Customers Want More Fun from Their Bank

In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps …

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Data

Banking Opportunities as Black, Hispanic, and Asian Entrepreneurs Create a Surge of New Business Growth

The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new …

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Data

Gen Z Needs Financial Guidance to Help Cope with Their #1 Source of Stress

The Story: For a group of people who grew up in the shadow of The Great Recession and endured the …

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Data

Consumers Crave Personalization, Online and Off

The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all …

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