While it’s no secret that large banks play a vital role in the strength of our economy, regional and community banks are just as indispensable, serving customers in neighborhoods, towns and cities across the country. “The core of the U.S. banking system lies in community and regional banks that have strong relationships with their clients,” according to a recent Wall Street Journal op-ed. “They serve a diverse array of customers and businesses and are deeply invested in their communities.” These banks are so community-minded, in fact, that they make up 60% of all small business loans and more than 80% of farm loans, according to recent data.

Given the recent wave of banking news making national headlines, what better time to launch a campaign, aptly named “Now, More than Ever” to deliver a timely message to consumers? To raise awareness about the benefits of community banking, the Independent Community Bankers of America (ICBA) has launched a public awareness program that shows how community banks differ from large banks, credit unions and other financial institutions, and encourages Americans to find their closest community bank at BankLocally.org. ICBA is supporting participating banks by providing market research, creative advertising, public relations, and media strategy.

Learn more about the value community banks bring to customers and communities.