We believe that better banking creates stronger communities and a better world.


Small Business Owners Bullish About Business and Their Banking Relationships

Data from the National Federation of Independent Business finds small business owners more likely to look local when choosing a banking partner to support their …

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JPMorgan Chase Bank Building at Night

Banking System ‘Sound and Resilient’ as Regional Banking Sector Remains Under Pressure

Even with regional banking challenges, small business owner sentiment about current business conditions marks a significant upsurge  Following the JPMorgan Chase purchase of First Republic …

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Believe in Data

Sharing Successes

While it’s no secret that large banks play a vital role in the strength of our economy, regional and community banks are just as indispensable, serving customers in neighborhoods, towns and cities across the country. “The core of the U.S. banking system lies in community and regional banks that have strong relationships with their clients,” according to a recent Wall Street Journal op-ed. “They serve a diverse array of customers and businesses and are deeply invested in their communities.” These banks are so community-minded, in fact, that they make up 60% of all small business loans and more than 80% of farm loans, according to recent data.

Given the recent wave of banking news making national headlines, what better time to launch a campaign, aptly named “Now, More than Ever” to deliver a timely message to consumers? To raise awareness about the benefits of community banking, the Independent Community Bankers of America (ICBA) has launched a public awareness program that shows how community banks differ from large banks, credit unions and other financial institutions, and encourages Americans to find their closest community bank at BankLocally.org. ICBA is supporting participating banks by providing market research, creative advertising, public relations, and media strategy.

Learn more about the value community banks bring to customers and communities.

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Data You Can Use

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Of branch staff use their digital signage to foster one-on-one conversations with customers

The Story:

Digital signage is becoming more prominent in all retail spaces, but especially in banking, where 90% of financial institutions are installing signs in at least one of their branches. Not only has digital signage proven effective in modernizing the look of branches, it is also instrumental in optimizing the way the branch functions, as well, with 49% of banking leaders reporting greater brand awareness and better outcomes for product promotions when digital signage is deployed in the retail banking channel. 

Read more about digital signage’s impact on the banking industry.

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