A Groundbreaking Alliance For Accelerating Economic Prosperity
Building Consensus for Change Featuring EastRise Credit Union
Women Continue to Make Their Mark in Banking
Innovative Program Helps Seniors Get Support to Manage Their Money
Powering Purpose for Community Financial Institutions
We believe that better banking creates stronger communities and a better world.
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Monthly Round-Up
Believe in Data
Sharing Successes
Six southern cities are home to more than 50% of all Black Americans. While rich in regional culture, each city also has its own unique set of challenges, most notably the need to foster greater economic growth for its citizens and community. That’s why three founding companies – Vista Equity Partners, Boston Consulting Group, and PayPal – came together to create the Southern Communities Initiative (SCI). Today, this powerful consortium connects 100+ partners – nonprofits, community organizations, corporations, and financial services providers, among others – all committed to building economic opportunities in influential southern cities.
SCI’s programs are focused on Atlanta, Birmingham, Charlotte, Houston, Memphis, and New Orleans. SCI concentrates its efforts on these specific areas based on a history of underinvestment in the region, despite strong prospects and potential for impact. “In order for our minority communities to continue growing, they need financial institutions where they live that are well-positioned to provide equitable access to capital,” according to Robert F. Smith, Founder, Chairman and CEO of Vista Equity Partners, a founding partner for SCI.
Read more about the positive economic impact of the Southern Communities Initiative.
Data You Can Use
Of financial institution leaders say their rebrand positively impacted company culture
The Story:
More than 8 out of 10 bank and credit union leaders report that their rebrand positively impacted their organization’s culture – reaffirming core values inside their institution and deepening brand pride among employees. Rebranding can bring some surprising opportunities for culture change. According to Forbes, “A rebrand strengthens employer branding, tying all the important elements of an effective employer brand together, from recruiting to onboarding and company culture, enhancing the overall customer experience promise.”
The Takeaway:
According to Adrenaline’s ROI of Rebranding report, organizations should employ strategies that continue to build on the cultural currency coming from rebrands. Maintaining that momentum is key to delivering on the promise of the brand’s renewed relevance. “We are seeing more and more how necessary culture is for recruitment, for retention, for engagement, and ultimately for performance,” says Gina Bleedorn, Adrenaline’s President & CEO on the Believe in Banking Podcast. “And rebranding, especially with its intrinsic tie-in internally, has an incredible advantage in increasing all of those things affecting the organizational culture.”
Source: Adrenaline, “Measuring the ROI on Rebranding Initiatives Survey,” May, 2024, Forbes, “15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company,” August, 2024, and Believe in Banking, “Exploring the ROI of Rebranding,” May, 2024
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