91% of M&A participants in banking are community based FIs
Banks and Credit Unions

Community Financial Institutions Make Up Majority of Bank M&A Deals

The Story: Community financial institutions have made up the vast majority of merger participants for the last decade, on both ...
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63% of Gen Z employees feel its important that an employer share their values
Banking Industry

Brand Values Matter to Gen Z Employees

The Story:  As the Gen Z population is set to make up 27% of the workforce by 2025, a new ...
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Brand Trust

Consumers Expect More & Buy More from Brands They Trust

Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: ...
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Banking Industry

Generative AI in Banking Drives Substantial Productivity Gains

The Story:  New data from Accenture finds that banks that implement Generative AI (GenAI) at their institutions have the potential ...
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Usage of AI in Banking Data
Banking Industry

Banks Report Using AI to Improve Internal Efficiency

Top ways banks are implementing artificial intelligence and machine learning to improve institutional operations 44% Automate operational tasks 40% Optimize ...
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Consumers Want Best of Digital and Traditional Banking
Banking Industry

Consumers Want the Best of Digital and Traditional Banking Experiences

Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel  51% Fraud protection and enhanced security ...
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Banks and Credit Unions

Gen X – Banking’s Latest Life Stage Target

The Story:  At a time where consumers of all ages report feeling financial pressure, one often overlooked generational cohort has ...
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Brand Trust

Bank Brand Awareness Essential for Engaging Customers on New Products

The Story:  More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over ...
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Consumer Behavior

Large Majority of Consumers Trust Their Primary Bank

The Story:  Nearly eight out of ten consumers say they trust their bank or credit union, despite uncertain economic conditions ...
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