Research

What’s most important to consumers seeking a primary financial relationship today?

Post pandemic, people value great experiences from brands they can trust.

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How is consumer financial behavior changing in 2021?
Research

How is consumer financial behavior changing in 2021?

As we emerge from COVID, consumer optimism in the US is grounded by a newfound focus on financial wellness.

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Research

How are financial institutions transforming in 2021 to meet post-COVID demands?

The majority of financial institutions are investing in their digital experience and mobile banking, with more than half of banks …

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Research

How has COVID shifted consumers’ digital readiness?

Despite an uptick in digital channel use for everyday transactions, branches are still critical for nearly all consumers

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60% of mid-sized FIs whose top priority is increasing new-to-bank account openings
Data

FIs drive needed customer acquisition through data-driven marketing

The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial …

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How has COVID changed customer priorities?
Research

How has COVID changed customer priorities?

Trust leads more than ever, with people seeking out brands with strong values

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69% of US consumers who now prioritize support for local institutions
Data

Brand loyalty shifts to local during COVID

The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted …

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