How much do consumers know about their bank’s role in climate change?
Research

How much do consumers know about their bank’s role in climate change?

A new study from Bank of the West finds that four out of five people are passionate about climate change. …

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How do people choose a primary bank?
Research

How do people choose a primary bank?

Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, …

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81% of consumers opting in to overdraft account protection do so for unexpected but important payments
Data

Consumers Want Financial Flexibility in Banking Accounts & Advice

The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. …

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What do Gen Z customers want from their bank branches?
Research

What do Gen Z customers want from their bank branches?

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. …

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Data

Personalization vs. Personal Interaction

The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services …

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How optimistic are U.S. consumers?
Research

How optimistic are U.S. consumers?

All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, …

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silver Believe in Banking logo
News

Consumer Confidence Delivers Good Economic News for Banks

Upbeat consumer sentiment and key economic indicators show rebounding economy just in time for the holiday season With the approaching …

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67% of customers who would rather feel heard on a customer service call than have a speedy resolution
Data

Human-centered customer experiences build bank and credit union loyalty

The Story: According to new data from Genesys, good CX includes empathetic customer support. In fact, 70% of consumers say …

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How do people want to connect with their bank or credit union today
Research

How do people want to connect with their bank or credit union today?

Post-COVID, video and remote channels are on the rise. Sources: Adrenaline, ITM Consumer Insights Study, March, 2021; Accenture, Empathetic Banking, …

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