Generational Differences in Banking Behavior

Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers

Banking habits across generations:

86% of Gen X talk to their friends about finances

69% of All generations trust advice from their bank

60% of Boomers use savings and credit for unexpected expenses

58% of Millennials check their account balances daily

56% of Gen Z are likely to seek financial advice from their bank

13% of Millennials & Gen Z visit their banks at least once per week

Source: MarketWatch Guides, “Generational Banking Trends,” May, 2024