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As Gen Alpha grows to 2 billion members, banks and credit unions must begin engagement early to convert this next generation into customers as they grow up With an impressively...
A generational survey gauges U.S. banking consumers’ willingness to shop around for new financial products and services. Source: Insider Intelligence, “U.S. Banking Consumer Habits,” November 2023
...Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers Banking habits across generations: 86% of Gen X talk to their friends...
In episode two of our two-part Believe in Banking podcast series on growth, Sean and Gina discuss the evolving expectations in banking – from generational demands for advisory experiences to...
When polled, consumers from each generation ranked the following as their top banking preferences: 75% of Millennials would switch their primary bank for a better mobile experience 63% of Boomers...
When Capital One launched its first branch café in New York more than 20 years ago, the banking industry didn’t see competitors rushing to the market with their own versions...
55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021
...People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
...The Story: Making up nearly 20% of the population, Gen Z already boasts more than $360 billion in spending power. Yet many financial brands are just now catching up with...