Believe In Banking
Banking Podcast

Growing Smarter – Banking for a New Year, Pt 2

In episode two of our two-part Believe in Banking podcast series on growth, Sean and Gina discuss the evolving expectations ...
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Banking Industry

What Gen Z, Millennials, Gen X, and Boomers Prioritize in Banking Relationships

When polled, consumers from each generation ranked the following as their top banking preferences:  75% of Millennials would switch their ...
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Branding

Consumers Increasingly Learn About Brands via Social Media

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout ...
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Bar graph showing what percentage of consumers view the branch as a place for financial advice, by generation
Banking Industry

Across Generations, Perceptions of the Branch Shift from Transactions to Advice

People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial ...
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Banking Industry

Gen Z Key to Next Generation Growth in Banking

The Story: Making up nearly 20% of the population, Gen Z already boasts more than $360 billion in spending power. ...
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Banking

Building on Consumer Confidence in Financial Institutions

The Story: New data finds that despite recent challenges in the sector, overall faith in banking is up nine percentage ...
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Banking

Millennials Favor Banks That Show Support for Local Communities

The Story:  Research from the Independent Community Bankers Association (ICBA) finds that Millennials prefer banks that support local communities. Even ...
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Banking

Banks Ready to Support Generation Alpha with Financial Literacy

The Story: As members of Generation Alpha become teenagers in 2023, they are already thinking about their money. New data ...
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