Consumers Want Best of Digital and Traditional Banking
Banking Industry

Consumers Want the Best of Digital and Traditional Banking Experiences

Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel  51% Fraud protection and enhanced security ...
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Banking Industry

Most Common Brand Challenges for U.S. and Canadian Companies

Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources.     68% ...
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Banking Industry

Gen Z Needs Better Tools to Improve Their Financial Outlook

Survey finds the Gen Z population reporting distinct financial concerns in the face of a challenging economy.  85% Report at ...
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Banking Industry

Top Factors Consumers Consider in Choosing a Checking Account

One in five consumers report opening an account over the last twelve months. To win these new accounts, financial institutions ...
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Banking Industry

What Gen Z, Millennials, Gen X, and Boomers Prioritize in Banking Relationships

When polled, consumers from each generation ranked the following as their top banking preferences:  75% of Millennials would switch their ...
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Banking Industry

Consumers Choose Banks Based on Brand Purpose, Reputation & Service

New research shows that customers value these top drivers for establishing a financial relationship. Source: EY, “Next Wave of Consumer ...
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Branch Banking

Consumers Weigh In: Banking How, When and Where They Want

As customer banking transactions continue to become more digitized, consumers still want access to the branch and virtual consultations for ...
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Branding

Consumers Increasingly Learn About Brands via Social Media

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout ...
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Bar graph showing what percentage of consumers view the branch as a place for financial advice, by generation
Banking Industry

Across Generations, Perceptions of the Branch Shift from Transactions to Advice

People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial ...
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