Banking Industry

Consumers Choose Banks Based on Brand Purpose, Reputation & Service

New research shows that customers value these top drivers for establishing a financial relationship. Source: EY, “Next Wave of Consumer …

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Branch Banking

Consumers Weigh In: Banking How, When and Where They Want

As customer banking transactions continue to become more digitized, consumers still want access to the branch and virtual consultations for …

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Branding

Consumers Increasingly Learn About Brands via Social Media

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout …

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Bar graph showing what percentage of consumers view the branch as a place for financial advice, by generation
Bank Branches

Across Generations, Perceptions of the Branch Shift from Transactions to Advice

People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial …

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Bank Branches

Consumers Look For Sources of Financial Support

From budgeting to retirement planning, consumers need their bank’s expertise to help them  successfully manage their finances.  Source: Vericast, “Awareness-to-Action …

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Bank Branches

What Banking Activities Do Consumers Associate with In Branch Banking?

Knowing how consumers want to use the branch is essential to delivering the right banking experience.  Source: American Banker, “Humanizing …

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ATMs

What Do Banking Leaders Focus on for Brand Growth?

Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit …

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ATMs

What Will Drive Customers to Your Branch?

A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire …

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Banking Industry

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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