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Brand Trust
Consumers Expect More & Buy More from Brands They Trust
March 27, 2024
Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: ...
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Banking Industry
Banks Report Using AI to Improve Internal Efficiency
March 12, 2024
Top ways banks are implementing artificial intelligence and machine learning to improve institutional operations 44% Automate operational tasks 40% Optimize ...
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Banking Industry
Consumers Want the Best of Digital and Traditional Banking Experiences
February 22, 2024
Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel 51% Fraud protection and enhanced security ...
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Banking Industry
Most Common Brand Challenges for U.S. and Canadian Companies
December 15, 2023
Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources. 68% ...
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Banking Industry
Gen Z Needs Better Tools to Improve Their Financial Outlook
November 22, 2023
Survey finds the Gen Z population reporting distinct financial concerns in the face of a challenging economy. 85% Report at ...
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Banking Industry
Top Factors Consumers Consider in Choosing a Checking Account
November 3, 2023
One in five consumers report opening an account over the last twelve months. To win these new accounts, financial institutions ...
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Banking Industry
What Gen Z, Millennials, Gen X, and Boomers Prioritize in Banking Relationships
September 29, 2023
When polled, consumers from each generation ranked the following as their top banking preferences: 75% of Millennials would switch their ...
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Banking Industry
Consumers Choose Banks Based on Brand Purpose, Reputation & Service
September 7, 2023
New research shows that customers value these top drivers for establishing a financial relationship. Source: EY, “Next Wave of Consumer ...
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Branch Banking
Consumers Weigh In: Banking How, When and Where They Want
August 24, 2023
As customer banking transactions continue to become more digitized, consumers still want access to the branch and virtual consultations for ...
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