What do Gen Z customers want from their bank branches?
Research

What do Gen Z customers want from their bank branches?

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. …

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How optimistic are U.S. consumers?
Research

How optimistic are U.S. consumers?

All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, …

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How do people want to connect with their bank or credit union today
Research

How do people want to connect with their bank or credit union today?

Post-COVID, video and remote channels are on the rise. Sources: Adrenaline, ITM Consumer Insights Study, March, 2021; Accenture, Empathetic Banking, …

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How do younger people handle their money?
Research

How do younger people handle their money?

From holding accounts at multiple institutions to in-branch banking, younger consumers value flexibility with their finances Sources: Cornerstone Advisors, February, …

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Research

How are consumer expectations changing in the post-pandemic era and how are financial institutions shifting to meet them?

Sources: Financial Brand, “The Future of Video Banking,” April 13, 2021; Accenture, “Empathetic Banking,”’ July 9, 2021

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How are people using digital channels to connect with brands?
Research

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …

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Research

How is consumer financial behavior changing post-pandemic?

COVID spurred massive changes in the way consumers manage personal finance and interact with financial brands Source: ICF Next, COVID-19 …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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How does customer experience influence people’s banking decisions?
Research

How does customer experience influence people’s banking decisions?

CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …

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