Branding

Consumers Increasingly Learn About Brands via Social Media

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout ...
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Bar graph showing what percentage of consumers view the branch as a place for financial advice, by generation
Banking Industry

Across Generations, Perceptions of the Branch Shift from Transactions to Advice

People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial ...
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Banking Industry

Consumers Look For Sources of Financial Support

From budgeting to retirement planning, consumers need their bank’s expertise to help them  successfully manage their finances.  Source: Vericast, “Awareness-to-Action ...
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Banking Industry

What Banking Activities Do Consumers Associate with In Branch Banking?

Knowing how consumers want to use the branch is essential to delivering the right banking experience.  Source: American Banker, “Humanizing ...
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Banking Industry

What Do Banking Leaders Focus on for Brand Growth?

Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit ...
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Banking Industry

What Will Drive Customers to Your Branch?

A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire ...
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Banking Industry

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create ...
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Banking Industry

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital ...
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Banking Industry

Customers Want More Fun from Their Bank

In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps ...
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