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Survey of 2,000 banking consumers by MarketWatch highlights banking expectations and experiences, from Gen Z to Baby Boomers Banking habits across generations: 86% of Gen X talk to their friends...
Survey spotlights ways banks can tailor business banking products and services to smaller enterprise clients Most important criteria for selecting a primary bank: 47% Robust relationship management & account servicing...
Data from 2,500+ consumers in the United States highlights opportunities for companies that build trust Surveyed consumers report that they: 91% Believe brands have a responsibility to build trust 61%...
Top ways banks are implementing artificial intelligence and machine learning to improve institutional operations 44% Automate operational tasks 40% Optimize financial forecasting 37% Improve client credit decision-making 35% Identify possible...
Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel 51% Fraud protection and enhanced security 49% User-friendly mobile and digital banking app 35% Human connection...
Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources. 68% Negative online reviews 55% Not enough brand visibility 55% Too...
Survey finds the Gen Z population reporting distinct financial concerns in the face of a challenging economy. 85% Report at least one significant barrier to financial success 73% Have changed...
One in five consumers report opening an account over the last twelve months. To win these new accounts, financial institutions should prioritize people’s most-wanted features. In choosing their top three...
When polled, consumers from each generation ranked the following as their top banking preferences: 75% of Millennials would switch their primary bank for a better mobile experience 63% of Boomers...