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People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
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From budgeting to retirement planning, consumers need their bank’s expertise to help them successfully manage their finances. Source: Vericast, “Awareness-to-Action Survey,” November, 2022
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Knowing how consumers want to use the branch is essential to delivering the right banking experience. Source: American Banker, “Humanizing the Bank Customer Experience’” August, 2022
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Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023
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A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire to head to the branch. Source: The Financial Brand, “The...
New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create more personalized and engaging customer-facing messaging to deepen relationships. Source:...
A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital Trust Benchmark” August, 2022
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In an age where gamified entertainment is available at our fingertips, injecting fun and excitement into their brand’s digital apps is a growth imperative for FIs. Source: Insider Intelligence, “What...
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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