As we emerge from COVID, consumer optimism in the US is grounded by a newfound focus on financial wellness.

The majority of financial institutions are investing in their digital experience and mobile banking, with more than half of banks …

Despite an uptick in digital channel use for everyday transactions, branches are still critical for nearly all consumers

Trust leads more than ever, with people seeking out brands with strong values

Consumers of all generations are adapting to new channels, but still want access to the branch

COVID’s impacts have financial institutions rethinking customer experience and how to best connect with consumers.

Financial institutions are rethinking and optimizing their networks to meet changing consumer demand.

The COVID crisis is accelerating a move toward digital with the related physical branch playing a still-vital role.

Consumers have a clear preference for relationship building and information access