Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create more personalized and engaging customer-facing messaging to deepen relationships.

Source: Forrester Consulting/Relay Network, “Reverse Disengagement with Contextually Relevant Content,” June, 2022, and The Financial Brand, “How Banks Can Engage Customers Who Ignore Their Digital Marketing,” August, 2022