Research

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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Data

Consumers Crave Personalization, Online and Off

The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all …

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Percentage of financial product purchases that come from companies other than a customer’s primary financial institution
Data

Banks Can Prevent Customer Defection by Using Personalization to Offer More Products

The Story: As fintech continues inroads into banking, FIs are discovering that their current checking and savings account customers may …

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citadel credit union portal on a computer, phone, and tablet
Feature

Meeting Demand for Banking Anytime, Anywhere

How financial institutions can compete with challengers and leverage data and opportunities for growth With the unbundling of financial services, …

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Fundamental Values: Consumers Want Trust, Personalization and Experience from their Banks
Feature

Fundamental Values: Trust, Personalization and Experience in Banking

How human-centered banking delivers for people in our post-pandemic era Despite increasing competition for their money and loyalty – from …

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Data

Financial Marketers Overestimate the Quality of Customer Experience They Deliver

The Story: New data finds a persistent gap between marketers’ perception of the customer experience they are providing, and the …

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Digital signage that spells out "wyndham"
Insights

Top Three Trends Banking Can Take from Hospitality

It has been said that good artists borrow, great artists steal. With that spirit in mind, we’re looking at some …

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81% of consumers opting in to overdraft account protection do so for unexpected but important payments
Data

Consumers Want Financial Flexibility in Banking Accounts & Advice

The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. …

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46% of Gen Z customers who would be more likely to visit a branch offering in-person financial advisory services
Data

Data Finds Retail Isn’t Dead – But Bad Retail Is

The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are …

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