81% of consumers opting in to overdraft account protection do so for unexpected but important payments
Banking Industry

Consumers Want Financial Flexibility in Banking Accounts & Advice

The Story: With overdraft fees in the spotlight, many large financial institutions are reevaluating a fee-based approach to overdrawn accounts. ...
Read
46% of Gen Z customers who would be more likely to visit a branch offering in-person financial advisory services
Banking Industry

Data Finds Retail Isn’t Dead – But Bad Retail Is

The Story: Brick-and-mortar retail stores are evolving. With the vast adoption of e-commerce, stores with the highest foot traffic are ...
Read
Banking Industry

Personalization vs. Personal Interaction

The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services ...
Read
1 in 10 U.S. consumers considering switching primary financial institutions in 2021
Brand Values

Consumers are re-evaluating their financial relationships

The Story: COVID’s impacts have spurred a significant shift in consumers’ priorities, amplifying the role of purpose and trust, driving ...
Read
66% of consumers who expect their financial institution to understand their unique needs
Community Banks

U.S. consumers seek personalized experiences from financial institutions

The Story: Among the many changes spurred by COVID, U.S. consumers are increasingly expecting better experiences from brands. As a result, ...
Read