Consumers are re-evaluating their financial relationships

The Story: COVID’s impacts have spurred a significant shift in consumers’ priorities, amplifying the role of purpose and trust, driving more people than ever to re-evaluate what’s important to them in their financial relationships.

The Takeaway: As the U.S. moves toward a post-pandemic recovery, banks and credit unions have a big opportunity to acquire new customers and members. How? Through strategies that respond to consumers’ new priorities, like leaning into core values; translating audience data into connected intelligence that delivers marketing personalization; and by consistently delivering people-first experiences.

Source: KPMG, 2020, Consumers and the New Reality