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In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing,...
In this episode of the Believe in Banking podcast, Gina and Juliet discuss the resilience and enduring relevance of the of the branch. Fresh off the stage from her keynote...
The Story: Banks and credit unions undergoing a rebrand over the last decade report business growth in the months and years following the launch of their updated brand. Data released...
Credit unions that rebrand have exceeded industry growth rates over the past decade When credit unions seek out renewed relevance for their institutions, they often look to rebranding as a...
In this episode of the Believe in Banking podcast, Gina and Juliet take on the topic of bank and credit union branding. They discuss their upcoming speaking sessions at the...
Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources. 68% Negative online reviews 55% Not enough brand visibility 55% Too...
As Twitter (now “X”) continues its changes and Threads comes to market, social media is back on the front burner for all brands. For financial brands in particular, social media...
In this special episode of the Believe in Banking podcast, Sean and Gina welcome back Dave Ehlis, President and CEO of Bravera Bank. In part two of their discussion, Dave...
In banking, competition for Gen Z and younger Millennial consumers comes from all quarters, including fintech. Despite their popularity, payment apps like Venmo, Cash App and Apple Pay have considerable...