Data

Financial Institutions Report that Standing Out Is Crucial to Brand Success

The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much …

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Data

Canadian Branch Banking Delivers High Customer Satisfaction

The Story: In many ways, banks in Canada provide inspiration for institutions around the world for their business practices and …

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Data

Rising Growth Opportunities for Banking M&A in Coming Months

The Story: Mergers and acquisitions saw a slowdown in 2022, amid recessionary fears and concern over increased regulatory scrutiny of …

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Podcast

Lessons Learned & Looking Ahead at Banking in 2023

In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where …

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Data

Gen Z Consumers Choose Brands That Understand Them

The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values …

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Research

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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