Research

Better Communication for Bank Marketers

New research has produced a wish-list from bank and credit union leaders, including growth areas that could help them create …

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Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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John Legend plays piano with his son sitting beside him in a new Vrbo commercial
Insights

Welcome Back: Post-Pandemic Brands Ready their Return to a New Normal

Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter …

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How are people using digital channels to connect with brands?
Research

How are people using digital channels to connect with brands?

The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, …

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Research

What’s most important to consumers seeking a primary financial relationship today?

Post pandemic, people value great experiences from brands they can trust.

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50% of account openings expected to be driven by marketing and brand in 2024
Data

Marketing investments increasingly critical in post-pandemic future

The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will …

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marketing team reviewing reports
Feature

Smart marketing as a driver for growth

Insights for needed investment in marketing communications by financial services brands Running parallel to the rising relevance of brand strategy …

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Feature

An Introduction to Integrating Brands Following M&A

First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial …

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