Research

What’s most important to consumers seeking a primary financial relationship today?

Post pandemic, people value great experiences from brands they can trust.

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50% of account openings expected to be driven by marketing and brand in 2024
Data

Marketing investments increasingly critical in post-pandemic future

The Story: As many transactions migrate to digital channels and the role of the branch evolves, brand and marketing will …

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marketing team reviewing reports
Feature

Smart marketing as a driver for growth

Insights for needed investment in marketing communications by financial services brands Running parallel to the rising relevance of brand strategy …

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Feature

An Introduction to Integrating Brands Following M&A

First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial …

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Video

Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020

Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market …

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Feature

Forward Facing: Credit Union Rebrands in Times of Change

Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can …

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Data

Branch networks and digital transformation are equally vital

The Story: As Novantas reports, while the effort and costs around new customer acquisition remain high—despite a growing consumer demand …

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