John Legend plays piano with his son sitting beside him in a new Vrbo commercial
Insights

Welcome Back: Post-Pandemic Brands Ready their Return to a New Normal

Smart marketing and advertising messages from brands recognize the impact of pandemic-life on consumers, even as we look to brighter …

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3M Minnesota world corporate headquarters building
Insights

Upsurge in Purpose: More Brands Doing Well While Doing Good

Beyond “social good” companies, annual reputation ranking shows broader influence of purpose-driven brands post-COVID The pandemic has had more impact …

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Daylight logo on yellow background with different types of illustrated LGBTQ community members
Insights

New Campaign Calls on Financial Institutions to #CallMeByMyName

Marketing to meaningfully address the banking needs of the LGBTQIA+ community  With an impressive $3.7 trillion in buying power, the LGBTQIA+ community is undoubtedly …

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customer purchasing cannabis in retail store
Insights

What can banking learn from rising cannabis retail?

Experiential, educationally-focused store environments that seamlessly integrate technology are the future of a growing industry In another example of the rebounding …

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woman shopping for dresses inside retail store with a mask on during COVID
Insights

As the Economy Expands, Retail Rebounds

Good news for transactions at the store and the branch as brick-and-mortar shopping returns in force As COVID’s initial lockdowns …

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