Most Common Brand Challenges for U.S. and Canadian Companies

Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources.    

68% Negative online reviews  

55% Not enough brand visibility  

55% Too many competing brands 

53% Limited time and resources for brand activities 

52% Adapting to changing customer needs 

Source: UpCity, “Half of Businesses Changed Their Branding Since 2020,” May, 2022