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In this special episode, we look at some of this year’s biggest banking trends. From meeting consumer’s unique needs to …
The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s …
Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …
The Story: With a big leap in users in just the last year, TikTok has become the place to reach …
How financial institutions can capitalize on this “golden era” for strategic decision making – from evaluating branch purpose to innovative …
From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …
How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …
What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit …
The Story: As consumers increasingly return to in-person shopping, they have high expectations of retail brands. While digital channels got …