Blue gradient photo with double BIB logo
Podcast

Biggest Banking Trends of 2022, Pt 1

In this special episode, we look at some of this year’s biggest banking trends. From meeting consumer’s unique needs to …

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Data

Video Dominates Social Storytelling

The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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Data

How Banking Can Capitalize on the TikTok Effect

The Story: With a big leap in users in just the last year, TikTok has become the place to reach …

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Feature

Four Year-End Key Performance Indicators for Financial Institutions

How financial institutions can capitalize on this “golden era” for strategic decision making – from evaluating branch purpose to innovative …

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Customer viewing products in Target brand merger with Ulta
Insights

Retail Brands Center Customer Experiences with New Formats, New Partnerships

From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …

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Dollar General
Insights

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …

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See this ad today, enjoy this bar tomorrow.
Insights

Changing Channels: How a Unique Approach to Advertising Supports a Struggling Sector

What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit …

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70% of consumers who prefer self-service technology for in-store shopping
Data

Consumers Value Self-Service Technology in Retail

The Story: As consumers increasingly return to in-person shopping, they have high expectations of retail brands. While digital channels got …

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