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Banking Industry

Biggest Banking Trends of 2022, Pt 1

In this special episode, we look at some of this year’s biggest banking trends. From meeting consumer’s unique needs to …

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Banking

Video Dominates Social Storytelling

The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s …

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Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Banking Industry

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

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Banking

How Banking Can Capitalize on the TikTok Effect

The Story: With a big leap in users in just the last year, TikTok has become the place to reach …

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Banking Industry

Four Year-End Key Performance Indicators for Financial Institutions

How financial institutions can capitalize on this “golden era” for strategic decision making – from evaluating branch purpose to innovative …

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Customer viewing products in Target brand merger with Ulta
Banks and Credit Unions

Retail Brands Center Customer Experiences with New Formats, New Partnerships

From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …

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Dollar General
Banks and Credit Unions

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …

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See this ad today, enjoy this bar tomorrow.
Banks and Credit Unions

Changing Channels: How a Unique Approach to Advertising Supports a Struggling Sector

What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit …

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