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Banking Mergers
Branch Banking: Optimization and Acquisition as Opportunity
September 15, 2020
With consumers seeking relationships, community banks and credit unions look at branching opportunities as a way through the COVID crisis ...
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Banking
What’s Next: How Banking Copes with COVID’s Near-Term Challenges
September 1, 2020
A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist ...
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Ask an Expert
Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020
August 26, 2020
Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market ...
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Banking
Navigating Now: How Banking is Charting Its COVID Course
August 25, 2020
An update on what’s happening in financial services now and a checklist for meeting the moment – from the brand ...
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Brand Strategy
Launching a New Financial Services Brand During COVID—and Winning
August 5, 2020
For decades, Kern Schools Federal Credit Union served the hard-working, tight-knit communities in Bakersfield, California. Like many, over time the ...
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Brand Strategy
Forward Facing: Credit Union Rebrands in Times of Change
August 4, 2020
Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can ...
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Ask an Expert
Matt Rollins discusses building strong brands through a story and system approach
July 29, 2020
Q: How can financial brands connect more deeply with their customers? Adrenaline’s Executive Creative Director Matt Rollins talks about the ...
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Banking
Window of Opportunity: How to Reshape the Drive-Up for the Social Distancing Era
July 21, 2020
What banking can learn from service sector frontrunners like Starbucks and Chick-fil-A For most banks and credit unions in pre-COVID ...
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Branding
The New Normal: Marketing’s on the Rise
July 9, 2020
It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position ...
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