Banking Mergers

Branch Banking: Optimization and Acquisition as Opportunity

With consumers seeking relationships, community banks and credit unions look at branching opportunities as a way through the COVID crisis ...
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What's Next - How Banking Copes with COVID's Near Term Challenges
Banking

What’s Next: How Banking Copes with COVID’s Near-Term Challenges

A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist ...
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Ask an Expert

Juliet D’Ambrosio discusses the renewed focus on brand strategy and fundamentals for 2020

Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market ...
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Banking

Navigating Now: How Banking is Charting Its COVID Course

An update on what’s happening in financial services now and a checklist for meeting the moment – from the brand ...
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Brand Purpose

Forward Facing: Credit Union Rebrands in Times of Change

Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can ...
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Ask an Expert

Matt Rollins discusses building strong brands through a story and system approach

Q: How can financial brands connect more deeply with their customers? Adrenaline’s Executive Creative Director Matt Rollins talks about the ...
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Banking

Window of Opportunity: How to Reshape the Drive-Up for the Social Distancing Era

What banking can learn from service sector frontrunners like Starbucks and Chick-fil-A For most banks and credit unions in pre-COVID ...
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Branding

The New Normal: Marketing’s on the Rise

It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position ...
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