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Banks and Credit Unions
How Banking Can Help Consumers Build Rewarding Relationships with Money
March 19, 2021
As post-pandemic consumer focus shifts to achieving financial wellness, and as financial institutions look at ways to meaningfully infuse purpose ...
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Branch Banking
What’s most important to consumers seeking a primary financial relationship today?
March 5, 2021
Post pandemic, people value great experiences from brands they can trust.
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Banks and Credit Unions
When Mergers And Acquisitions Meet Purpose
March 4, 2021
As banking mergers and acquisitions activity heats up, and financial institutions seek to meet consumers’ post-pandemic, values-driven expectations for brands, the question arises: How ...
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Banking
A Catalyst Known as COVID, Part III
December 15, 2020
Four ways the banking sector has changed during the pandemic and what changes we expect to remain long after the ...
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Banking
Believe In Banking Podcast: Episode #14
November 11, 2020
In this episode, Sean and Gina discuss how COVID has served as low tide, exposing whether a bank’s fundamental elements ...
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Believe In Banking
Launching a Brand during COVID, and Winning
October 29, 2020
As COVID lockdowns began in early spring, the world seemed to grind to a halt. Schools closed. Planes grounded. Highways ...
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Branding
Best Practices in Brand Integration After Merger & Acquisitions
October 6, 2020
Considerations and consequences for merging brands in the financial services sector In our last feature on Integrating Brands Following M&A, ...
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American Banker
An Introduction to Integrating Brands Following M&A
September 30, 2020
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial ...
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Believe In Banking
How Frost Bank is Inviting Everyone to Opt for Optimism
September 24, 2020
A global pandemic and an unfolding public health crisis has disrupted nearly every facet of life. An economic crisis impacting ...
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