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Brand Trust
Bank Brand Awareness Essential for Engaging Customers on New Products
February 2, 2024
The Story: More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over ...
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Banking News
Consumers Gravitate Toward Strong Bank Brands
January 31, 2024
New data and influence rankings show how brand drives business for institutions of all sizes As more than half of ...
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Banking Industry
Most Common Brand Challenges for U.S. and Canadian Companies
December 15, 2023
Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources. 68% ...
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Banks and Credit Unions
Engaging Canadian Customers Who Seek Better Banking Alternatives
December 8, 2023
The Story: When money’s tight, people tend to reassess all of their financial relationships, but none more than the one ...
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Banking Industry
Amid Industry Pressure, Canada Moves on Open Banking Legislation
December 5, 2023
Plans for legislation in early 2024 include a road map for financial services data-sharing and a collaboration with Payments Canada ...
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Banking
RBC Taps Into the Taylor Swift Phenomenon
November 7, 2023
What do Taylor Swift and Canadian banking giant RBC have in common? If you said Swift’s super successful Eras tour, ...
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Banking Industry
Financial Industry on Solid Footing as Banks Seek New Growth
November 2, 2023
Financial institutions ease defensive posture heading into 2024 and get ready for new opportunities from open banking The resilience of ...
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Banks and Credit Unions
Banks & Credit Unions Prioritize Enhanced Customer Experience
October 27, 2023
The Story: Survey data from Jack Henry finds that banks want to create better experiences for their customers. In fact, ...
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Banks and Credit Unions
Canadian Small Businesses and Their Banking Relationships
October 20, 2023
The Story: Data from J.D. Power finds that small businesses in Canada report a higher level of satisfaction with their ...
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