Brand Trust

Bank Brand Awareness Essential for Engaging Customers on New Products

The Story:  More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over ...
Read
Banking News

Consumers Gravitate Toward Strong Bank Brands

New data and influence rankings show how brand drives business for institutions of all sizes  As more than half of ...
Read
Banking Industry

Most Common Brand Challenges for U.S. and Canadian Companies

Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources.     68% ...
Read
Banks and Credit Unions

Engaging Canadian Customers Who Seek Better Banking Alternatives

The Story:  When money’s tight, people tend to reassess all of their financial relationships, but none more than the one ...
Read
Banking Industry

Amid Industry Pressure, Canada Moves on Open Banking Legislation

Plans for legislation in early 2024 include a road map for financial services data-sharing and a collaboration with Payments Canada   ...
Read
Banking Industry

Financial Industry on Solid Footing as Banks Seek New Growth

Financial institutions ease defensive posture heading into 2024 and get ready for new opportunities from open banking   The resilience of ...
Read
Banks and Credit Unions

Banks & Credit Unions Prioritize Enhanced Customer Experience

The Story:  Survey data from Jack Henry finds that banks want to create better experiences for their customers. In fact, ...
Read
Banks and Credit Unions

Canadian Small Businesses and Their Banking Relationships

The Story:  Data from J.D. Power finds that small businesses in Canada report a higher level of satisfaction with their ...
Read