63% of Gen Z employees feel its important that an employer share their values
Banking Industry

Brand Values Matter to Gen Z Employees

April 5, 2024
The Story:  As the Gen Z population is set to make up 27% of the workforce by 2025, a new ...
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Young couple working with young banker
Banking

Attracting & Retaining Gen Z Talent in Banking

April 3, 2024
Financial services sector is already showing significant appeal to Gen Z for a career As the banking sector leverages new ...
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Believe In Banking
Banking Podcast

Growing Smarter – Banking for a New Year, Pt 2

February 14, 2024
In episode two of our two-part Believe in Banking podcast series on growth, Sean and Gina discuss the evolving expectations ...
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Brand Trust

Bank Brand Awareness Essential for Engaging Customers on New Products

February 2, 2024
The Story:  More than half of Canadian consumers of all generations prefer familiar, trusted brands for their banking needs over ...
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Consumer Behavior

Large Majority of Consumers Trust Their Primary Bank

January 26, 2024
The Story:  Nearly eight out of ten consumers say they trust their bank or credit union, despite uncertain economic conditions ...
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Banking Industry

Gen Z Needs Better Tools to Improve Their Financial Outlook

November 22, 2023
Survey finds the Gen Z population reporting distinct financial concerns in the face of a challenging economy.  85% Report at ...
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Believe In Banking
Banking Industry

Banking on Gen Z, Pt 2

October 18, 2023
In episode two of our Believe in Banking podcast series on Gen Z banking, Sean and Gina welcome back Adrenaline’s ...
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Banking Industry

What Gen Z, Millennials, Gen X, and Boomers Prioritize in Banking Relationships

September 29, 2023
When polled, consumers from each generation ranked the following as their top banking preferences:  75% of Millennials would switch their ...
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