Access to bank branches remains highly valuable

The Story: The need for bank branches has not waned during COVID and is expected to remain a key service for consumers. In fact, EMarketer’s Insider Intelligence recently compiled research that found the “ability to visit a bank branch as the most important retail bank benefit” and also found a majority of customers’ current banking habits are expected to remain steady throughout 2021.

The Takeaway: For financial institutions, combining digital and physical strategies that seamlessly integrate into holistic banking experiences garners far more success in meeting consumers’ needs, as the demand for omnichannel services continues to rise.

Source: Sykes, “How Have Americans’ Banking Habits Shifted During the Pandemic?” Survey Report, May 2021