Research

Digital Banking Consumers’ View on the Core Values of Their Institutions

A recent digital trust benchmark survey gauged customer perspectives on their bank’s purpose-driven commitments. Source: Insider Intelligence, “U.S. Banking Digital …

Read
Marketers report big benefits in affinity when customers positively identify with their brand’s stance.
Research

Enduring Support for Brand Purpose

Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a …

Read
How Much Are Consumers Using Embedded Finance?
Research

How Much Are Consumers Using Embedded Finance?

Embedded finance technology and digital banking tools make consumers’ lives easier. New research shows rising consumer use and provides growth opportunities for …

Read
Research

Consumers share their top financial priorities and sources of support

A recent survey finds consumers of all generations prioritize financial wellness. Source: FNBO, “FNBO Releases Data from 2022 ‘Financial Wellness’ …

Read
How much do consumers know about their bank’s role in climate change?
Research

How much do consumers know about their bank’s role in climate change?

A new study from Bank of the West finds that four out of five people are passionate about climate change. …

Read
How do people choose a primary bank?
Research

How do people choose a primary bank?

Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, …

Read
What do Gen Z customers want from their bank branches?
Research

What do Gen Z customers want from their bank branches?

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. …

Read
Exterior of CVS consumer building
Insights

CVS and Other Retailers Rightsize Their Network to Respond to Consumer Demand

How consumer-facing brands like Ulta, Nike, CVS and Ikea are revamping their retail strategies and leveraging location to meet demand …

Read
How optimistic are U.S. consumers?
Research

How optimistic are U.S. consumers?

All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, …

Read