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Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023
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The Story: Recent data shows that the bank branch remains a vital component of the customer experience even as transactions move to other channels. Further, one in three customers prioritize...
The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...
The Story: Recent consumer data shows that nearly one in three people want their bank or credit union to think beyond banking products and provide better solutions to help them...
The Story: As members of Generation Alpha become teenagers in 2023, they are already thinking about their money. New data on Gen Z and Gen A finds that 67% of...
The Story: Retail banking leaders continue to prioritize seamless customer experience as a key improvement they want to make in 2023. Even more, 24% cite improvement of integrated multichannel delivery...
A survey of U.S. and Canadian consumers finds that expanded functionality and the availability of financial expertise increased people’s desire to head to the branch. Source: The Financial Brand, “The...
The Story: As bank branch closures drive customer departures, studies find that 60% of “mobile-only” customers in the U.S. and Canada are not so exclusively committed to just one banking...
The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values and recognize their wants and needs, according to data on...