Menu
The Story: New research finds a notable upsurge in regular cash usage among consumers, rising 3 percentage points from 2020 levels. This trend indicates a resumption of pre-pandemic cash patterns...
The Story: New data shows that banks and credit unions understand the important role of brand identity in attracting and retaining customers to grow their organizations. With people making 95%...
The Story: New survey data from Morning Consult finds that Americans’ level of trust in banks has remained resolute even in the wake of key institutional failures over the last...
Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023
...
The Story: Recent data shows that the bank branch remains a vital component of the customer experience even as transactions move to other channels. Further, one in three customers prioritize...
The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...
The Story: Recent consumer data shows that nearly one in three people want their bank or credit union to think beyond banking products and provide better solutions to help them...
The Story: As members of Generation Alpha become teenagers in 2023, they are already thinking about their money. New data on Gen Z and Gen A finds that 67% of...
The Story: Retail banking leaders continue to prioritize seamless customer experience as a key improvement they want to make in 2023. Even more, 24% cite improvement of integrated multichannel delivery...