Brand Strategy

Gen Z Consumers Choose Brands That Understand Them

The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values ...
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Banks and Credit Unions

Consumers Benefit from Expert Financial Advice

The Story: According to robust research from FNBO in their 2022 Financial Wellness Survey, just one-third of consumers tap financial ...
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60 percent of primary new account openings are made in branches
Banks and Credit Unions

Branches Are the Primary Channel for New Account Openings

The Story: Bank branches continue to be the primary driver of new-to-bank sales, representing the dominant revenue channel for institutions ...
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Banking

Community Banks Boost Tech Budgets to Build Better CX

The Story: In 2022, community banks grew their technology budgets by an average of 11%, bringing the median yearly budget ...
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Banking

Digital Display Ads Show Signs of Dominance

The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks ...
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Banking

Video Dominates Social Storytelling

The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s ...
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Banking

Four of Ten Consumers Make Monthly Branch Visits

The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic ...
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Banking

ITMs Lead to Better Bank Outcomes

The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to ...
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Banking

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for ...
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