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The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial to growth. The Takeaway: Knowing who your potential customers are,...
The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted decisively toward supporting local businesses that have deep community roots....
The Story: As Novantas reports, the vast majority of people still want a banking relationship that offers convenient access to a physical branch, regardless of how branch-dependent they are in...
The Story: The National Federation of Independent Businesses recently released its September Optimism Index which climbed 3.8 points to reach a historic high of 104 points. In fact, nine of...
The Story: Each year, companies change their financial services providers at a typical rate of around 10%. After a crisis, however, that rate historically rises to around 25% – and...
The Story: While the COVID crisis has accelerated digital adoption of online and mobile banking tools for consumers of all ages, more than half of people continue to rely on...
The Story: As the COVID crisis continues, people are facing increased stress about both personal finances and the longer-term effects on the broader economy—a psychological shift in consumer confidence that...
The Story: As with so many market dynamics, the COVID crisis has been a powerful catalyst for change impacting consumer mindsets and behaviors. Combined with the social unrest related to...
The Story: As Novantas reports, while the effort and costs around new customer acquisition remain high—despite a growing consumer demand for on-demand digital account openings—a full half of those hard-won...