FIs drive needed customer acquisition through data-driven marketing

The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial to growth.

The Takeaway: Knowing who your potential customers are, what motivates them and what they’re seeking is more critical than ever. Banks and credit unions should be investing in data-driven approaches to both product and service R&D and smart, adaptive marketing programs to capture prospects, convert them into new customers and drive new accounts.

Source: Novantas, November 2020