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How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of the most notable is across the retail sector. Prime example:...
From smart data strategies to products and services at the point of need, banks are maximizing their prospects With the economy on the rebound, financial institutions have a bounty of...
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, 2021; Edelman Trust Barometer 2021; Insider Intelligence, March 2021
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When a Central Valley credit union headquartered in Bakersfield, California made plans to enter a new market an hour to the north, it didn’t rely on its own regional reputation...
Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market analytics, and digital commerce as the most vital marketing capability...
It’s a familiar cycle: When recessions hit, marketing budgets often shrink as companies seek to maintain their strong financial position and refocus their attention on operational basics. But as with...