Data

Digital Display Ads Show Signs of Dominance

The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks …

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Data

ITMs Lead to Better Bank Outcomes

The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to …

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Data

Brand Purpose Matters in Financial Services

The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for …

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Data

Delivering Good CX is Top Goal for Marketers

The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial …

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How are consumers using digital channels in banking?
Research

How are consumers using digital channels in banking?

Mobile and online banking tools are an essential part of a seamless omnichannel customer experience. Sources: Insider Intelligence, “Digital Banking …

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65% of banking CEOs who expect to increase digital marketing spend in 2022
Data

Investing in Marketing Seeds Growth for Financial Institutions

The Story: New data from a survey of community banking leaders finds a majority plan to increase digital marketing budgets …

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Customer viewing products in Target brand merger with Ulta
Insights

Retail Brands Center Customer Experiences with New Formats, New Partnerships

From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed …

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Bank of Colorado ATM
Feature

From Digital to Data, the Top-5 Future Facing Trends in Banking

How financial institutions are setting themselves up for success through innovation culture and omnichannel delivery The dual demands of delivering …

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Dollar General
Insights

Dollar General Shows “It’s Here for What Matters” in the New Mission-Forward Campaign

How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of …

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