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The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for FIs to demonstrate, with 87% of consumers saying that all...
The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial institutions. In fact, customer experience ranks among the top strategic...
The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time video views, with 1.6 billion of those generated between Q1...
The Story: A study compiled by the Federal Reserve and reported by Bank On Women found that even marginally increasing leadership diversity on boards resulted in powerful increases in profitability...
The Story: According to data released by the White House in their recent Economic Opportunity Coalition briefing, 5.4 million new businesses were started in 2021 – a figure that’s 20%...
The Story: For a group of people who grew up in the shadow of The Great Recession and endured the Pandemic Recession, Gen Z consumers are no strangers to tumultuous...
The Story: Consumers want and expect personalized offerings from companies with more than half saying personalization matters to them all the time, according to a Salesforce report on the connected...
The Story: A recent report from Oracle spotlights data finding that a majority of customers score financial advice received in-person higher than information they get through other channels. The fiscal...
The Story: A recent Independent Community Bankers of America (ICBA) survey of 10,000 Americans finds a significant majority recognize the importance of local banking, with 70% citing the importance of...