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Post pandemic, people value great experiences from brands they can trust.
...As we emerge from COVID, consumer optimism in the US is grounded by a newfound focus on financial wellness.
...While consumers’ digital adoption for many standard transactions has soared throughout COVID – a rise that’s predicted to continue –neobanks are increasingly competitive and financial institutions of all sizes seek...
The majority of financial institutions are investing in their digital experience and mobile banking, with more than half of banks focused on improving customer experience.
...Despite an uptick in digital channel use for everyday transactions, branches are still critical for nearly all consumers
...The Story: As COVID generates more switching activity among both consumers and businesses, new customer acquisition is even more crucial to growth. The Takeaway: Knowing who your potential customers are,...
Trust leads more than ever, with people seeking out brands with strong values
...The Story: As COVID’s initial lockdowns have transformed into a socially-distanced new normal, people’s brand loyalties and behaviors have shifted decisively toward supporting local businesses that have deep community roots....
Consumers of all generations are adapting to new channels, but still want access to the branch
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