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From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed focus on driving positive customer experiences post-COVID has many of...
How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of the most notable is across the retail sector. Prime example:...
What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit sectors economically, the bar industry has struggled over the last...
The Story: As consumers increasingly return to in-person shopping, they have high expectations of retail brands. While digital channels got a big boost during the last 18+ months, what consumers...
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, 2021; Edelman Trust Barometer 2021; Insider Intelligence, March 2021
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As post-pandemic consumer focus shifts to achieving financial wellness, and as financial institutions look at ways to meaningfully infuse purpose into their organizations while maximizing opportunities, one South African bank...
Post pandemic, people value great experiences from brands they can trust.
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As banking mergers and acquisitions activity heats up, and financial institutions seek to meet consumers’ post-pandemic, values-driven expectations for brands, the question arises: How will M&A play a role in...
Four ways the banking sector has changed during the pandemic and what changes we expect to remain long after the demands of the pandemic decrease In our last article on...