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Marketers report big benefits in affinity when customers positively identify with their brand’s stance. Source: Trustpilot, “Brands that Take a Stand,” May, 2022
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The Story: With a big leap in users in just the last year, TikTok has become the place to reach an increasingly influential demographic. Or as Adrenaline’s Taking TikTok Seriously...
How financial institutions can capitalize on this “golden era” for strategic decision making – from evaluating branch purpose to innovative ways to deliver value and do good As we approach...
From collaborations to in-store pop-ups, how brands like Target and Macy’s are calling consumers home for the holidays A renewed focus on driving positive customer experiences post-COVID has many of...
How the retailer’s purpose-driven marketing strategy is driving growth Among the many industry changes sparked by the pandemic, one of the most notable is across the retail sector. Prime example:...
What banking can learn from Heineken’s reimagined advertising strategy and redistributed dollars for out-of-home campaigns As one of the hardest-hit sectors economically, the bar industry has struggled over the last...
The Story: As consumers increasingly return to in-person shopping, they have high expectations of retail brands. While digital channels got a big boost during the last 18+ months, what consumers...
The pandemic has had a dramatic impact on how people research, buy and advocate for brands. Sources: Global Web Index, 2021; Edelman Trust Barometer 2021; Insider Intelligence, March 2021
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Post pandemic, people value great experiences from brands they can trust.
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