Juliet D’Ambrosio discusses what it takes to become a truly customer-centric financial brand

Q: Why does customer-centricity matter and how can financial brands harness its power?

Data shows that customer-centric financial institutions are 60% more profitable than those that aren’t. So what does it take to transform your business into a more customer-centric organization? It requires a commitment to putting people at the center of all of your decision-making.