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Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel 51% Fraud protection and enhanced security 49% User-friendly mobile and digital banking app 35% Human connection...
Companies rank their biggest obstacles in establishing brand visibility and positive consumer sentiment in an era of tightening resources. 68% Negative online reviews 55% Not enough brand visibility 55% Too...
Survey finds the Gen Z population reporting distinct financial concerns in the face of a challenging economy. 85% Report at least one significant barrier to financial success 73% Have changed...
One in five consumers report opening an account over the last twelve months. To win these new accounts, financial institutions should prioritize people’s most-wanted features. In choosing their top three...
When polled, consumers from each generation ranked the following as their top banking preferences: 75% of Millennials would switch their primary bank for a better mobile experience 63% of Boomers...
New research shows that customers value these top drivers for establishing a financial relationship. Source: EY, “Next Wave of Consumer Financial Services,” July, 2023
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As customer banking transactions continue to become more digitized, consumers still want access to the branch and virtual consultations for financial advice. Source: Worldwide Business Research, “Banking Anywhere: Consumer Perspectives...
55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021
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People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
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