Survey of 2,000 U.S. banking customers finds banking needs span from convenience to counsel
51% Fraud protection and enhanced security
49% User-friendly mobile and digital banking app
35% Human connection – in person and on the phone
21% Digital communication – chatbot support, in-app messaging
14% Personalized financial advice
10% Analysis of spending habits
Source: GFT, “U.S. Banking Disruption Index,” September, 2023