Tag: Branding

55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021

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In this special summer episode on banking innovation, Sean and Gina look at change in financial services at the institutional and industry level. With data and insights gathered from the...

In this special episode of the Believe in Banking podcast, Sean and Gina welcome back Dave Ehlis, President and CEO of Bravera Bank. In part two of their discussion, Dave...

In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader in the Northern Plains. In this conversation, Dave discusses the...

The Story: New research finds a notable upsurge in regular cash usage among consumers, rising 3 percentage points from 2020 levels. This trend indicates a resumption of pre-pandemic cash patterns...

The Story: New data shows that banks and credit unions understand the important role of brand identity in attracting and retaining customers to grow their organizations. With people making 95%...

Financial brands seek renewed relevance in peoples’ lives as new generations expect different experiences from their primary bank or credit union. Source: Adrenaline, “Financial Industry Pulse,” January, 2023

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The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...

In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where banking has been and where it’s heading in the new...