Gina Bleedorn discusses coping with COVID’s economic impact and consumer disruption

Q: How can I ready my branch network for the dual demands of economic and consumer disruption following COVID?

Adrenaline’s Chief Experience Officer Gina Bleedorn discusses how the financial industry is at a crossroads right now in the wake of the pandemic. COVID’s impact on the economy married to consumer behavior is ushering in a new wave of disruption, pushing banks to prioritize evolving their business models. With the pace of change only accelerating, we know that banks must begin to address the demands of digital adoption and branch optimization.