Sean Keathley discusses how to create connections through branch conversions

Q: What are best practices in branch network conversions after rebrand or M&A? 

After a COVID slowdown in banking mergers and acquisitions, we’re now in the midst of a predicted resurgence of M&A activity. But it’s once the deal is done, that the real work begins. In this Ask an Expert, Sean Keathley discusses converting branches to the new post-merger brand. With the exterior of the branch as your beacon and the interior as your experience, branch conversion is a rich opportunity to drive acquisition, deepen customer connections, and solidify and grow relationships. Learn the principles and practices in branch conversion that help banks master all the complexity