71% increase in households permanently moving out of major metros in 2020 compared to the previous year
Data

Consumer migration away from city centers equals branching opportunities for banks

The Story: As reported in the Wall Street Journal, the pandemic sparked massive migration across the U.S. In 2020, as a …

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exterior of first horizon bank branch in Florida
Feature

Leveraging the Local Influence of the Branch to Grow

How branch networks help financial institutions meet consumers where they are and make the most of all-time high acquisition opportunity …

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silver believe in banking logo
Podcast

Believe In Banking Podcast: Episode #26

In our special summer series, we’re revisiting some of our most popular episodes and rounding up some of the best …

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Research

How does trust affect the way people bank?

Building trusting relationships drives brand loyalty and wallet share. Source: Insider Intelligence Banking Digital Trust Survey, Q1 2021

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Video

Sean Keathley discusses how to create connections through branch conversions

Q: What are best practices in branch network conversions after rebrand or M&A?  After a COVID slowdown in banking mergers …

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Picture of the inside of a modern bank branch
Feature

Brand to Branch: Top-5 Ways for Financial Brands to Invest Where it Matters

Best practices for activating data, smarter marketing and leveraging local influence A rebounding post-COVID economy and shifting consumer sentiment have put banks and credit …

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Research

How does customer experience influence people’s banking decisions?

CX plays an outsized role in growing wallet share. Source: Qualtrics XM Institute’s 2020 “ROI of Customer Experience Study,” December, …

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Business strategy team report chart, graph, infographic data analyze financial report plan. Hands team partner planning marketing finance statistics sale report with excel spreadsheet accountting
Feature

Data-Driven Decision-Making in Banking

Leveraging data to inform brand experience, branch design and meaningful marketing in financial services In today’s data-rich environment, brands are …

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Data

Physical branch channel continues to play a vital role

The Story: While many consumers express a desire for online account opening, those who do initiate accounts digitally carry significantly lower …

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