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In a recent study tracking consumer preference across U.S. financial institutions, nearly every key indicator that influences a banking brand’s ability to grow market share is above average*. Source: Kantar...
The impact of COVID has shifted people’s brand priorities into five key categories
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ITMs provide consumers a strong alternative to in-branch visits.
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A post-COVID financial wellness across all generations is driving industry change.
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Post pandemic, people value great experiences from brands they can trust.
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As we emerge from COVID, consumer optimism in the US is grounded by a newfound focus on financial wellness.
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The majority of financial institutions are investing in their digital experience and mobile banking, with more than half of banks focused on improving customer experience.
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Despite an uptick in digital channel use for everyday transactions, branches are still critical for nearly all consumers
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Trust leads more than ever, with people seeking out brands with strong values
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