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Banks and Credit Unions
Branches Are the Primary Channel for New Account Openings
November 17, 2022
The Story: Bank branches continue to be the primary driver of new-to-bank sales, representing the dominant revenue channel for institutions ...
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Banking
Community Banks Boost Tech Budgets to Build Better CX
October 28, 2022
The Story: In 2022, community banks grew their technology budgets by an average of 11%, bringing the median yearly budget ...
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Banking
Digital Display Ads Show Signs of Dominance
October 4, 2022
The Story: New data on ad spending finds digital display garners nearly six out of every ten dollars spent, thanks ...
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Banking
Video Dominates Social Storytelling
October 4, 2022
The Story: Video is now the dominant type of content consumed on social media, occupying more than half of people’s ...
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Banking
Four of Ten Consumers Make Monthly Branch Visits
October 4, 2022
The Story: As the physical manifestation of the brand, a bank’s branch serves an integral role in creating a holistic ...
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Banking
ITMs Lead to Better Bank Outcomes
September 28, 2022
The Story: Institutions that deploy Interactive Teller Machines (ITMs) see sweeping improvements in efficiency, despite their upfront costs, according to ...
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Banking
Brand Purpose Matters in Financial Services
September 23, 2022
The Story: In addition to good customer experience, marketers and consumers agree that brand purpose is an essential value for ...
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Banking
Delivering Good CX is Top Goal for Marketers
September 16, 2022
The Story: It’s no secret that delivering good customer experience (CX) plays an outsized role in growing affinity for financial ...
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Banking
Video Content from Banks Is Gaining Ground
August 26, 2022
The Story: As of March 2022, the Top-100 Banks as ranked by the Financial Brand have garnered 5.8 billion all-time ...
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