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The Story: Although the pandemic brought many small businesses to community financial institutions through the PPP program, those same banks and credit unions don’t have a proportionate amount of small...
The Story: Data from the National Financial Educators Council finds that nearly 7 out of 10 consumers report losing up to $499 because of low financial literacy, with 15% reporting...
The Story: New data finds that despite recent challenges in the sector, overall faith in banking is up nine percentage points over the last four years and remains high among...
The Story: Research from the Independent Community Bankers Association (ICBA) finds that Millennials prefer banks that support local communities. Even more than previous generations, Gen Y’s awareness and interest in...
The Story: New research finds a notable upsurge in regular cash usage among consumers, rising 3 percentage points from 2020 levels. This trend indicates a resumption of pre-pandemic cash patterns...
The Story: New data shows that banks and credit unions understand the important role of brand identity in attracting and retaining customers to grow their organizations. With people making 95%...
The Story: New survey data from Morning Consult finds that Americans’ level of trust in banks has remained resolute even in the wake of key institutional failures over the last...
The Story: Recent data shows that the bank branch remains a vital component of the customer experience even as transactions move to other channels. Further, one in three customers prioritize...
The Story: Distinction and differentiation are essential for building brand awareness, and new data from Adrenaline reveals just how much financial brands think standing out matters. With so many competitors...