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People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
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The Story: Making up nearly 20% of the population, Gen Z already boasts more than $360 billion in spending power. Yet many financial brands are just now catching up with...
In banking, competition for Gen Z and younger Millennial consumers comes from all quarters, including fintech. Despite their popularity, payment apps like Venmo, Cash App and Apple Pay have considerable...
New data from the National Financial Educators Council finds that big gaps in financial literacy can cost consumers big bucks. Nearly four out of ten people report that lack of...
The Story: New data finds that despite recent challenges in the sector, overall faith in banking is up nine percentage points over the last four years and remains high among...
The Story: As members of Generation Alpha become teenagers in 2023, they are already thinking about their money. New data on Gen Z and Gen A finds that 67% of...
See how banks and credit unions meet the financial needs of a new generation of digital natives ready to save, spend, budget, and plan Much of the news about younger...
At the start of the new year, two overarching themes are defining the banking environment Throughout the last year, compelling data and detailed analysis showed that branches were on the...
The Story: The Gen Z customer is a conscious consumer who prefers to support brands that align with their values and recognize their wants and needs, according to data on...