How do people choose a primary bank?
Research

How do people choose a primary bank?

Research identifies the top five reasons why customers choose a particular bank as their primary financial institution. Source: EPAM Continuum, …

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What do Gen Z customers want from their bank branches?
Research

What do Gen Z customers want from their bank branches?

Younger banking customers would be more likely to visit their local bank branches if they offered a range of services. …

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Podcast

Believe In Banking Podcast: Episode #35

In our final year-end special episode, we revisit topics that defined the year. Sean and Gina discuss the rise of …

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Data

Personalization vs. Personal Interaction

The Story: Though new digital tools can personalize a customer’s experience by using marketing automation to offer products and services …

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How optimistic are U.S. consumers?
Research

How optimistic are U.S. consumers?

All signs point toward strong – and rising – confidence among consumers, with big purchases on the horizon. Sources: Reuters, …

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67% of customers who would rather feel heard on a customer service call than have a speedy resolution
Data

Human-centered customer experiences build bank and credit union loyalty

The Story: According to new data from Genesys, good CX includes empathetic customer support. In fact, 70% of consumers say …

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How do people want to connect with their bank or credit union today
Research

How do people want to connect with their bank or credit union today?

Post-COVID, video and remote channels are on the rise. Sources: Adrenaline, ITM Consumer Insights Study, March, 2021; Accenture, Empathetic Banking, …

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71 percent of households facing difficulty saving because of unexpected expenses
Data

Consumers struggling with saving need tools and support from their financial institutions

The Story: Even before the pandemic, the average American struggled to overcome unforeseen and unplanned for expenses like “car repairs, …

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*Percentage of board seats occupied by diverse members delivering better year-over-year revenue
Data

Diverse boards create revenue growth through the pandemic

The Story: According to a new report by BoardReady, companies that have diverse boards are better prepared to come out …

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