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The Story: While customers want to be able to reach companies on any channel they choose, new research on consumer preference shows a strong desire to connect with a real...
55% of all consumers learn about brands and companies through social media, an increasing trend among younger generations. Source: Sprout Social, “State of Social Media Report,” June, 2021
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People’s perceptions of the branch are shifting from a place to conduct transactions to a place to receive expert financial advice. Source: EPAM Continuum, “Consumer Banking Report,” October, 2021
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The Story: Canadian credit unions outperform rival financial institutions, delivering higher growth in 2022 than the sector’s year-over-year average since 2017. This strong performance is largely due to their ability...
From budgeting to retirement planning, consumers need their bank’s expertise to help them successfully manage their finances. Source: Vericast, “Awareness-to-Action Survey,” November, 2022
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The Story: Making up nearly 20% of the population, Gen Z already boasts more than $360 billion in spending power. Yet many financial brands are just now catching up with...
The Story: New data from CGI’s Financial Consumer Report outlines the key reasons consumers report they switch banking providers. Looking for financial guidance and support for saving and spending rank...
The Story: At a time when customers report a decline in their overall financial health – 9% YOY according to J.D. Power – valuable financial consultations are more important than...
The Story: Data from the National Financial Educators Council finds that nearly 7 out of 10 consumers report losing up to $499 because of low financial literacy, with 15% reporting...