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As banking mergers and acquisitions activity heats up, and financial institutions seek to meet consumers’ post-pandemic, values-driven expectations for brands, the question arises: How will M&A play a role in...
Four ways the banking sector has changed during the pandemic and what changes we expect to remain long after the demands of the pandemic decrease In our last article on...
In this episode of the Believe in Banking podcast, Sean and Gina discuss how COVID-19 has served as low tide, exposing whether a bank’s fundamental elements – like the brand...
As COVID lockdowns began in early spring, the world seemed to grind to a halt. Schools closed. Planes grounded. Highways and subways emptied of traffic as the world of daily...
Considerations and consequences for merging brands in the financial services sector In our last feature on Integrating Brands Following M&A, we addressed early considerations for internal alignment and the external...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
For decades, Kern Schools Federal Credit Union served the hard-working, tight-knit communities in Bakersfield, California. Like many, over time the credit union had expanded its membership beyond its founding as...
Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can feel impossible. For financial institutions navigating the new normal, change...
What banking can learn from service sector frontrunners like Starbucks and Chick-fil-A For most banks and credit unions in pre-COVID days, the drive-up was a rarely thought of vestige of...