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Four ways the banking sector has changed during the pandemic and what changes we expect to remain long after the demands of the pandemic decrease In our last article on...
In this episode of the Believe in Banking podcast, Sean and Gina discuss how COVID-19 has served as low tide, exposing whether a bank’s fundamental elements – like the brand...
As COVID lockdowns began in early spring, the world seemed to grind to a halt. Schools closed. Planes grounded. Highways and subways emptied of traffic as the world of daily...
Considerations and consequences for merging brands in the financial services sector In our last feature on Integrating Brands Following M&A, we addressed early considerations for internal alignment and the external...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
With consumers seeking relationships, community banks and credit unions look at branching opportunities as a way through the COVID crisis In our last feature What’s Next, we explored the ways...
A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist for mid-term success In our last feature, we explored banking’s...
Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market analytics, and digital commerce as the most vital marketing capability...
An update on what’s happening in financial services now and a checklist for meeting the moment – from the brand to branch When the pandemic took hold in early spring,...