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As COVID lockdowns began in early spring, the world seemed to grind to a halt. Schools closed. Planes grounded. Highways and subways emptied of traffic as the world of daily...
Considerations and consequences for merging brands in the financial services sector In our last feature on Integrating Brands Following M&A, we addressed early considerations for internal alignment and the external...
First things first: considerations for building a smart brand strategy following mergers and acquisitions One of the most high-profile financial brand marriages in recent memory, 2019’s SunTrust and BB&T merger...
With consumers seeking relationships, community banks and credit unions look at branching opportunities as a way through the COVID crisis In our last feature What’s Next, we explored the ways...
A snapshot of how the financial services sector is preparing for what lies ahead and a brand to branch checklist for mid-term success In our last feature, we explored banking’s...
Q: Why does brand strategy matter now more than ever? New data shows the power of brand strategy, overtaking market analytics, and digital commerce as the most vital marketing capability...
An update on what’s happening in financial services now and a checklist for meeting the moment – from the brand to branch When the pandemic took hold in early spring,...
For decades, Kern Schools Federal Credit Union served the hard-working, tight-knit communities in Bakersfield, California. Like many, over time the credit union had expanded its membership beyond its founding as...
Credit unions redefine their identity and reclaim their future Change is never easy. Change in a time of upheaval can feel impossible. For financial institutions navigating the new normal, change...